I recently went through a marketing course online. The training, offered by one of the biggest names in the industry, was several hours long and chock full of helpful information. The problem? During the first few presentations, I got so distracted by counting typos that I could hardly keep myself focused on the content. And this wasn’t some one-off blog post, this was a professionally produced video series.
When the first typo popped up, I didn’t think much about it. Then the second, third, fourth and more showed up, and I realized something: this company’s image had slowly changed in my mind from one of a professional leader in the industry to something less experienced. Something a little more careless.
Some may be thinking, “You know what they meant to write. As long as the message got across, the mistakes don’t matter.” Yes, message matters most, but you shouldn’t sacrifice one for the other.
The digital age has made bad grammar mainstream. Reddit, Facebook, Twitter and more are all producing material read by millions that anyone can write without a second set of eyes to look it over. That’s fine in an informal setting, but the same set of rules that applies to your status updates cannot apply to your company’s mission statement, “About” section, and, yes, blog posts.
When a company produces copy that looks more like a first draft than a final draft, it is portraying itself as amateur, regardless of the industry. Professionals hire the right people to do the job right. Professionals double check their work. Professionals take their time to produce the best product possible. How do you want to be portrayed?