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Delivering “Wow” versus “Of Course” Design Experiences

Great write up on Medium today by Jon Bell on the difference of delivering essentially the expected versus the unexpected (wow).

Check out Jon’s full write up here:

Bell’s thesis is that while designing for wow or surprise is good, the better thing is to deliver design that meets makes sense and syncs easily with human intuition – delivering that sense of “why didn’t I think of this?” This is no small effort but the return on investment is massive.

One of the things we keep on the tip of our tongue with our design efforts is that while having really flashy design that pushes that envelope is fun and creatively inspiring, we are ultimately designing websites and applications for your mom. Good web design bridges style with intuition and delivers upon its created purpose.





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