Smart phones and tablets are everywhere these days. Many people can no longer imagine life without them. However, smart phones and tablets also mean that the internet is accessible from almost any place on the planet. What does that mean for you? No matter where a potential customer is, they can access your restaurant’s website–and chances are they will. Mobile devices now make up twenty percent of web traffic in the U.S. and Canada.*

But what if your restaurant’s website is not optimized for a mobile device? Your potential diner might have to deal with an aggravating and nonstop array of pinch-to-zoom, constant swiping motions just to read what’s written on your site. If your site is Flash-based, a large chunk of mobile users won’t be able to see anything you have to offer.

Long story short: If you don’t have a website that’s easy to view on a mobile device but another restaurant located nearby does, you are risking the potential loss of a customer when a diner is out on the town looking for something to eat.

You might decide to build a customized mobile application, but then the customer has to find your app and download it. You’ll have to recreate the app multiple times for each different type of mobile operating system’s app marketplace. And mobile apps can be expensive.

What are your other solutions? Quickfire has it. Responsive design.

With Quickfire, your website is built to dynamically change how it displays based on the device used to view it. We use responsive design to make sure that the experience of your website is excellent regardless of whether your customers are on their home desktop, laptop, tablet or smartphone. And the best part? You don’t have to do anything differently.

Responsive design comes as a standard feature of your Quickfire website and is just one more example of how we’re making it easy for your business to have a beautiful and engaging web presence—no matter where you are.

* Fried, Ina. “Mobile Devices Now Make Up About 20 Percent of U.S. Web Traffic.” AllThingsD.com.