Not everyone is up to speed on their electronic presence. In fact, relatively only a few people or companies are.
So what do you do if you have not yet established your electronic presence (website, social media, electronic collateral)?
I would suggest that you get started by establishing some goals. Many people have social media, websites, and etc., just because everyone else does and they feel its part of some unwritten “rule.” However, without a specific aim and some measurable goals, its all for not.
If you want to have a website, what do you want your users to gain from it?
If you want to use social media, what will its success look like?
What other questions would you add?
