One of the more popular charitable organizations in this modern day is Charity: Water. This organization was founded by a former NYC night club promoter who saw the need for clean drinking water in the third/developing world after returning to his Christian faith and serving with Mercy Ships.
The simple fact is that one billion people in the world today have no access to clean water.
Scott Harrison has created an extremely viable and important organization that is truly making a difference in the world today. This organization couples a clear vision, a problem to be solved, and a solid but simple brand that tells the story of the need to be met. Even if you have never heard Harrison speak or visited their website, you can gain a basic understanding of what his charity is all about from just viewing their brand.
So, what makes Charity: Water’s brand great? Here are my thoughts:
1. It captures both the cause and the means
2. It doesn’t confuse the audience
3. It isn’t pretentious
4. It provides a message that is easy to pass forward.
“Have you checked out Charity: Water?”
“No, but it must be about giving away water, right?”
“Right.”
Harrison has successfully blended the art of simplicity with the sophistication of a viable brand that companies like Sacs Fifth Avenue want to get behind. So, if you have an opportunity, please check out Charity: Water.
Enjoy this video:
Luxury Lab – Scott Harrison of charity: water from charity: water on Vimeo.
